Why “I’ll wait until it drops” is a bad strategy

An investor thinks:

“It’s expensive right now. I’ll wait until it gets cheaper.”

The problem is that the market isn’t obligated to give you a second chance.

While you’re waiting:

• the price may rise
• and the business will grow stronger.
• and “expensive” will become even more expensive.

And when the price finally drops
fear sets in, and you still don’t buy.

The result:

you didn’t buy when it was expensive, nor when it was cheap you didn’t buy when it was expensive, nor when it was cheap